Roshni by Raj
Australia
Creative direction, photography & social media content
Roshni became much more than a photography project for me. Something immediately attracted me to the restaurant, and I believe it was the genuine care Jess and Raj have for their business and the community they have built around it.
Today, I work with Roshni as their creative director, photographer and filmmaker, creating and directing content for their social media.
Posts
Carousels designed and photographed for Roshni’s feed. Each one tells a single story — a dish, a service, a moment of the day. Open a post to swipe through its slides.
Biryani
Biryani
Biryani
Biryani
Biryani
Biryani
Curry
Curry
Curry
Curry
Curry
Curry
Naan
Naan
Naan
Naan
Naan
Lunch
Lunch
Lunch
Lunch
Lunch
The Dinner
The Dinner
The Dinner
The Dinner
New Brekkie
New Brekkie
New Brekkie
New Brekkie
Ricotta Hotcake
Ricotta Hotcake
Ricotta Hotcake
Sando & Burger
Sando & Burger
Sando & Burger
Cocktails
Cocktails
Cocktails
Cocktails
Cocktails
Instagram stories
Reels
Short films from the kitchen, the floor and the people behind Roshni. Tap to play, then move to the next one.
Gallery
The photographs behind the content: the food, the room, the team and the guests.
Brand identity
Roshni already had a strong room: deep walls, warm light, gold lettering. I carried that into everything the account publishes — dark backgrounds, an elegant serif, food photographed in the restaurant’s own light — so a post is recognisable as Roshni before you read the name.
The objective
One clear goal: more people seeing Roshni. Not through paid ads, but through consistent content that shows the food, the people and the story behind the business.
It was reached within the first two months.
Views per 30 days
Month by month
- 12 Jul
- 10,684 before
- 10 Aug
- 20,451 starting point · 47% from paid ads
- 18 Aug
- 24,677
- 29 Aug
- 29,242
- 3 Sep
- 34,680
- 10 Sep
- 47,460
- 25 Sep
- 72,189 77% non-followers
- 29 Sep
- 153,237
- 5 Oct
- 163,128
Figures from Instagram Insights, each covering the previous 30 days on the date shown (2026). From late September the totals include views of the same content shared to Facebook.
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